List Building - How Do You Do It?
Copyright © Neil Mansley
http://www.NeilMansley.com
Right, so you have spent a few weeks exploring. You have bought some products and collected lots of free products from various offers, you even have some resale rights products and your keen to start. You have a website and an autoresponder (either a free version or a professional package) and there are some things you want to promote via your affiliate links.
You are all set to go – well, almost. Ever since you took your first steps into this industry people have been saying or you have been reading in article after article, "the money is in the list!" but you have not got one. Does that mean you have got no money? Of course not, what it means is that you have an opportunity to make some money and build a list!
So, here is a trick for you. Choose just one of your affiliate products to promote. Make your choice based on the cheapest one to buy and the one that converts best (that is the one that turns most of the people that visit its sales page into buyers. Do not worry too much about your commission at this stage, your primary goal is to build a list and any money earned now is a bonus.
Now rather than using your adverts to send your potential customers straight to the product sales page, send them to your website instead. On your website create a landing page (sometimes called a squeeze page) where you offer them a free product if they leave their name and email details. You can provide a little extra encouragement to make them give you your details by offering a bonus gift (another free product) if they sign up right now!
Be sure to include a legal disclaimer link and an anti spam policy link on your page. People are worried that if they give their details out they will receive tons of spam mail and this is one of the major concerns that stops them signing things online.
Once they press the “send info” button, take them to a thank you page (also on your website) and make sure the download links for the free products you offered them are there and readily available. Below them on the thank you page you next want your affiliate link to the product sales page they were initially trying to look at.
By using this method even if they do not buy the product from your affiliate link (so you do not earn commission) they have signed up to your list and your autoresponder can keep them informed of other products you are promoting.
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