Affiliate Marketing – Do Not Lose Heart
Copyright © Neil Mansley
http://www.NeilMansley.com

The world of affiliate marketing is about………Advertising!
As a newbie it is very easy to become disheartened and angry with all the “gurus” who tell you, “It is possible to make a fortune online if you just buy this product.” Or download this report or this article. Then you click the links in the report or product page and get taken to more products! If you have your credit card to hand you can rapidly run up debts of a few thousand dollars. The “guru” gets rich and you are paying for it! GRRRRRRRR!……STOP. STOP. STOP.

Rather than getting angry, frustrated and disheartened, put your credit card out of reach and spend a day or so really looking at what the “gurus” are telling you. How are they making you part with your money? What marketing techniques and tricks are they using? How good is their sales pitch? Which words do they use that trigger an emotional response in you?

Write these things down. Keep them with you and refer to them often. Once you know how their advertising affects you, you can resist it and look more objectively at their sales pages and learn more about the product you were considering. Does it really do everything you want it to? Do you believe it is value for money? Can you afford to buy it? Can you afford not to buy it?

Choose your niche – Something you enjoy or know something about. Research the affiliate products that cater to that niche. Having learned the earlier lesson, you can assess the product sales page – is it good r do you need to pre-sell the product? How much commission will you earn? Remember the highest commission is not necessarily the best product to promote. You want to pick the product that converts the most visitors into sales. Research both the product and the provider to build your knowledge so that you can use it in your sales pitch and affiliate link adverts.

There are many forms of advertising. I would suggest specialising in one but you should try all of them to discover which methods you are most comfortable with. Pay-Per-Click (PPC) is probably the fastest, you can have an advert on line in about 10 min. But it can get expensive if you do not know what you are doing. Fortunately there are lots of ebooks out there to help you.

Joining forums and having a link in your signature is a useful advertising method, especially if you spend lots of time chatting in forums anyway. Your own website is an excellent advertising tool, all traffic that you drive there will see your links and can use them.

You can also write articles and post them to article directories. Any time your article is published it will include a link to your website. Solo adverts in ezines are another method but again this can be a pricey option if you are on a tight budget. And do not forget off-line advertising, flyers in windows etc.

Hopefully this article has given you some new resolve and a deeper calm. Do not get angry and do not give up. Affiliate marketing is advertising so go ADVERTISE!


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